Packaging - Where massive waste happens
So you've worked hard and developed a great consumer product.
Now all you have to do is get it to consumers. Which means packaging your product. Packaging matters.
Let's take a simple example: those plastic pump bottles used to dispense many things from hand soap to condiments to body lotion and more.
First it arrives in a shipping box which I need to dispose.
Then I get to the pump bottle. And the pump fails to extract all the product. So I have product that I can't get out of the bottle. It's wasted.
But there's more. I now need to dispose of the plastic bottle. Sure, I put it in recycling, but plastic is notoriously difficult and expensive to recycle. About 95% of all plastic never gets recycled, it ends up in landfills or in the ocean.
Multiply my problem by millions of bottles. This is massive waste. All because of the packaging.
We waste so much, in so many ways, and packaging is a prime cause.
Do you have another example? If so please send to me at the email below.
Tech Notes:
This is where much of your plastic ends up. The Great Pacific Garbage Patch
Content written and posted by Ken Abbott abbottsystems@gmail.com